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This is designed for sophisticated women, who require a wider range of menstrual care products every month.
– Women of reproductive age (15-49 years old)
– Women in the pre-menopause bracket (45+ years old)
ii. Consumption characteristics:
– Higher quantities of menstrual care products consumed.
– More regular (frequent) consumption of the products.
– More product ranges are demanded.
– High propensity to consume (can afford and are more willing to purchase the products)
This package contains: